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NFT Revolution: the new Shopping Experience and opportunities for Retailers During the last decade, the customer experience has been drastically evolving; the retail industry is currently looking for new channels to engage with final customers, increase revenues and gain a competitive advantage. According to a recent report of the WEF, the capitalization of the market … Read more

Fashion Phygital Brands: the rise of QR codes, NFC technology and NFTs to bridge the Physical and Digital Worlds The fashion industry is constantly evolving and brands must move ahead with time in order to maintain competitiveness in the market and not be disrupted by new entrants in the market. One of the latest trends … Read more

Blockchain technology allows to enhance traceability, transparency and efficiency in several sectors. In this article, we will explore how this technology is being used by Anima to introduce design, fashion and luxury brands to obtain benefits such as better control over the distribution channel. The design and luxury industries are embracing Blockchain, supporting firms which … Read more

Blockchain technology has the potential to revolutionize the way we track and verify the authenticity of physical products. One application of this is the creation of a “digital product passport” that can be used to provide a permanent record of a product’s history, including its origin, ownership, and maintenance. What is a Digital Product Passport? … Read more

What is Web3? Web3 is a term coined by Tim Berners-Lee, the inventor of the World Wide Web, to describe the next evolution of the internet. The goal of Web3 is to create a more intelligent, interconnected web that is able to understand and interpret the meaning of the information it contains. One of the … Read more

In today’s increasingly digital world, the lines between the physical and digital realms are becoming increasingly blurred. One of the most innovative ways in which this convergence is being harnessed is through the concept of phygital products. So, what exactly is a phygital product? Essentially, it is a product or service that seamlessly combines the … Read more

For the past two years, we have witnessed the advent of a new era, brought about by various events such as the pandemic. The latter is just one of the many factors that have recently shifted the center of our lives more and more within the walls of our homes. 
In fact, what’s changing is … Read more