Create your wallet

Partners can create their own wallet in few clicks to deploy and interact with the ANIMA smart contract factory and to store their digital assets.


Create a collection

Partners can create a unique smart contract for every collection of products they want to produce.


Forge digital passports

Partners can mint their digital passport for theirs products by including all the relevant information


Attach the NFC tags

ANIMA NFC are cryptographically secured to store all the product’s information contained in the NFT’s metadata


Sell your products

ANIMA protocol gives you a Scan To Own QR code stored in the label that users can utilize to claim the digital property when a product is bought


Control the second-hand

Partners have a better control over the second-hand market and are able to perceive a royalty fee on every trade.

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Thanks to ANIMA Protocol is possible to authenticate and certify physical products across the supply chain. ANIMA provides a unique link to blockchain and physical objects by utilizing NFC tags and QR codes to guarantee the proof of ownership and proof of authenticity.

Blockchain technology allows brands to retain a fee on every transaction made from the second-hand market. Users can sell and buy products in a safe and easy way across the platform. Second hand market can easily be monitored and surveilled by brands. This new concept open a new possibility to position the brand in a verified second hand market.

ANIMA Protocol offers to your brand the opportunity to establish a close contact to the final customer. By providing immersive and unique experiences, users can easily access to a platform which consolidates a strong connection with brands and theirs products.

Blockchain technology allows your brand to efficiently monitor all the sales to final customers. Your brand can easily know several clients’ information thanks to the technology created by ANIMA. This feature comes with the respect of customer’s privacy concerns.

Soon brands are required to have DPP (Digital Product Passport) for every product they sell. Many brands are already adopting this feature to be ready to comply in the close years. This regulation has already been introduced by the European Commission..


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Anima is an innovative Italian Web3 platform providing BaaS (Blockchain as a Service) to brands and final customers. Anima offers different technological services and products to support and enable the digital transformation in the easiest way. In particular, the technology created by ANIMA allows brands to protect their products against counterfeiting.

Blockchain is a secure and transparent digital ledger where transactions or data are recorded in blocks. It's decentralized, meaning no central authority controls it. Once recorded, data is hard to change, ensuring trust and enabling various applications beyond digital assets such as Digital Product Passport.

NFTs (Non-Fungible Tokens) are unique digital assets stored on a blockchain. They can represent ownership of things like art, collectibles, or virtual items. Unlike cryptocurrencies, each NFT is distinct and cannot be exchanged on a one-to-one basis. They enable digital ownership, provenance verification and information’s storing for metadata.

NFC tags (Near Field Communication) are small devices that can be embedded in objects. They use wireless technology to transmit data when tapped or brought close to a compatible device, like a smartphone. NFC tags enable quick information sharing, contactless payments, and other convenient interactions with compatible devices.

Yes, Anima offers its platform to brands that want to digitalize and trace their products. All the products are authenticated during the production process.

Digital Product Passports are electronic records that provide comprehensive information about a product's journey, from creation to disposal. They contain details like origin, manufacturing processes, materials used, and sustainability information. Product Passports aim to increase transparency, enable informed consumer choices, and promote sustainable practices throughout a product's lifecycle.